Communicating the True Value of Purium: A Masterclass with Sonia
“After tonight, you will never say ‘I know it’s expensive, but…’ again.”
With over 12 years of experience and a heart for service, 5-Star Crown Leader Sonia delivered a powerhouse training on how to communicate the value of Purium—clearly, confidently, and compassionately. This session wasn’t just about selling superfoods. It was about shifting mindset, posture, and belief to match the life-changing nature of what we offer.
Here’s a full breakdown of her 3 core pillars for confidently communicating the value of Purium:
💚 1. The Value of the Products
Let’s talk numbers.
Most people say, “I can’t afford it,” while unknowingly spending hundreds each month on:
Daily fast food lunches: $389/month
Daily Chipotle burritos: $389/month
Kava bowls: $450/month
Green juices from Whole Foods: $407/month
Java Chip Frappuccinos: Over $8 a drink (with sugar equal to 3 Snickers bars!)
👉 The ULT costs just $12.83/day, and includes:
Two organic, nutrient-dense meals
Parasite support, natural sleep aid, digestive support
Vegan protein with the highest utilization rate (Super Aminos!)
A blender and full transformation system
“You’ll never say ‘it’s expensive’ again when you understand the comparison and confidently transmit that value.” – Sonia
🗣 2. The Value of Discovery Conversations
What bridges the gap between price and value? Discovery.
This is where you actively listen and help someone uncover their own pain points, goals, and desires. It’s about connection, not convincing.
✨ Key Discovery Questions to Ask (For Product):
How are you sleeping?
How’s your energy?
Do you feel bloated or sluggish?
How’s your mental focus?
Are you wanting to release any excess weight?
Once they answer, say:
“If you were to do this program, would you want better energy, digestion, sleep, mental clarity—or all of the above?”
(99% say all of the above!)
Then confidently transition:
“Great! This 90-day nutrition program checks all those boxes—and it costs less than one fast food meal a day. I’ll be here to support you. What shipping address would you like your transformation kit sent to?”
🪄 Assumptive close: When someone says “I’m so ready” or “That would be amazing”—that’s your green light. You don’t need to keep selling. Transition to helping them begin.
🎁 Bonus Tip from Melissa: After the close, always ask:
“Who do you know that may want to do this with you?”
💼 3. The Value of the Business
Sonia reminded us: “The business is our best product.”
🌟 Discovery Questions for the Business:
How did you get into what you're currently doing?
What do you love about it?
What challenges have you faced lately?
What are your goals with your business or income?
Once you hear their pain points—like working too many hours, not earning enough, or wanting more freedom—you can confidently offer:
“I have a friend who was in a similar situation, and she started this superfood business part-time. It ended up becoming a full-time income that allowed her to retire her husband. It may or may not be for you, but it could help fill in the gaps and give you more options.”
Then invite them to:
A business opportunity Zoom
A recorded video recap
A personal connect call with a leader
🧠 Posture, Belief, and Energy Matter
The energy you bring into a conversation—your belief in the product and the opportunity—is what people mirror back. If you’re confident, clear, and service-driven, objections melt away.
“Great salesmanship is never about you. It’s always about them.” – Sonia
📌 Key Takeaways for Your Team
🚫 Never say “I know it’s expensive.” Practice confident comparisons.
🎯 Use discovery questions and active listening to uncover real needs.
🎉 Practice assumptive closes when people are ready—then pause and listen.
📱 Prioritize voice or phone calls over texting. Energy matters.
💬 Always ask for referrals using “Who do you know…” not “Do you know anyone…”
💸 Share how Purium’s business model helps people get healthy, save money, and earn residual income with virtually no overhead.
📣 Final Words from Sonia:
“The income you earn is a side effect of the value you provide. Lead with service, and your influence—and business—will soar.”
🔁 Replay This Training
👉 Watch the full Zoom replay
🎨 Slides available via Canva for social sharing
📍 Action Step: Share this blog or training with your team. Practice the discovery flow. Do a role play. And most importantly—show up with belief.
Because what we offer is not just a product or business.
It’s a whole life transformation.