How to Leverage the Black Friday SALES! Our biggest sale of the year!
Black Friday Sales are here! Here is a step-by-step guide for leveraging them to the fullest! SALES = Opportunity to hit Business Records! Sales go until November 30th!
Use the marketing assets for the sales and product release that Purium has created for us!
Use the marketing assets for the sales and product release that Purium has created for us!
Use the marketing assets for the sales and product release that Purium has created for us!
✔️ 1. Place Your Personal Order Within the First 24 Hours
Lead from the front. Sales are while supplies last, so order early and share authentically from your own experience.
What to Do:
Grab your favorite items + holiday gifts
Snap a quick photo/video of what you ordered
Share why you ordered each one
Post a simple story:
“I finally stocked up on my favorites while they’re on sale — let me know if you want help choosing yours!”
✔️ 2. Notify Your Downline Immediately
Your brand partners need to know the sale is LIVE so they can take action.
What to Do:
Send a quick team broadcast message
Drop links, graphics, and scripts
Encourage them to order early too
✔️ 3. Create & Share Your Personal Link Everywhere
Make it EASY for people to shop.
To create your own personal link to the sales insert your code below and share the link!
https://ishoppurium.com/Collection2?giftcard=YOURCODEHERE
Where to place your link:
Instagram bio
Facebook profile + pinned post
Linktree or Milkshake
Personal website
WhatsApp/Telegram broadcast channels
Email signature
✔️ 4. Show Up on Social with Authenticity + Excitement
Stories convert, and consistency makes the difference.
Over the course of the sale:
Share what you ordered & why
Educate on your top 3–5 favorite sale items
Share testimonials related to those items
Create a short live video or reel announcing the sale
Give people an easy next step:
“DM me ‘SALE’ and I’ll help you pick your perfect bundle.”
✔️ 5. Reach Out Personally to Customers & Leads
Use your back office to find:
Backoffice → Personal Reports → Loyal Customers & Leads
You can invite customers and prospects to Dave’s Product Education call about the sales, too or offer the replay!
Message for Loyal Customers
Hey love! 💚 Was thinking about you! Our biggest Purium sale of the whole year just dropped.
If you want me to look at your usual favorites or help you restock, I’m here. We also have amazing holiday gift options on sale and a brand new product I am so excited about!
Message for Inactive Customers or Brand Partners
Hey! I hope you’ve been doing well! I’m reaching out because our biggest sale of the year is happening, and it made me think of you, especially since you loved [product] in the past.
Would you like to take a look? We have a new product releasese too!
✔️ 6. Message Your “On-the-Fence” Prospects
This is the BEST time for them to take action.
On-the-Fence Message
Hey! I know you were considering trying [product], so I wanted to give you a quick heads up that our biggest sale of the year is happening right now. If you’re still thinking about getting started, this is honestly the best time with the savings + extra gifts. Want me to walk you through your options?
✔️ 7. Send Out a Series of Emails During the Sale
Emails convert extremely well during sale season.
What to send:
Your personal story
Customer stories
Product highlights
Share what you got and why with stories
Dave’s Product Education call on the sale items
A link to shop with a simple CTA
A reminder email on the final days
✔️8. Leverage the New Product Release (Your Secret Weapon!)
A new product launch during a major sale is PURE GOLD — it creates curiosity, urgency, and FOMO all at once. Here’s how your team can maximize it:
“I’ve been WAITING for this one and had to tell you… It just dropped today!”
“Because you love ___, I think this new release might be perfect for you.”
“This is one of the biggest launches we’ve done because it’s perfect for this time of year — and it’s part of the sale, so I didn’t want you to miss it.”
Be human. Be excited. Be YOU.
✔️ 9. Follow Up with Clear Timing
Follow-up isn’t pushy — it’s caring.
Follow-up schedule:
3 days before the sale ends
Last day of the sale
Last-Day Follow-Up Message
Hey love! Just a quick reminder that our big sale ends today. Didn’t want you to miss out if you were still thinking about anything. I’m here if you want help choosing your perfect bundle! 💚
✔️ 10. Offer a Personal Incentive (Optional)
This can increase conversions without sounding salesy.
Ideas:
A recipe PDF
A wellness check-in call
A giveaway entry
A mini 7-day wellness challenge
A mailed thank-you note for larger purchases
Keep it simple and duplicatable.
✔️ 11. Promote the Nourish Your Dopamine Team Transformation
This is the PERFECT time to invite someone to join our Team Transformation because of the gift with ULT Purchase & New Chill Spray!
Transformation Info Page: https://www.wellbeingconnection.life/nourish-your-dopamine
✔️ 12. Do an Unboxing Video When Your Order Arrives
Unboxing content builds trust and excitement.
What to share:
What you bought
Why you love each item
How you plan to use it
Savings you got
Invite people to DM you “SALE” for help choosing theirs