🌿 STORYTELLING + HOOK TEMPLATE VAULT

Nov 7

From: “Crafting Your Passive Prospecting Story”

🧠 WHY STORIES SELL

Stories create emotion → connection → action.
They allow your audience to see themselves in your journey and believe change is possible for them too.

Define target market:

Problems

Surface Level (Tactical)

Fears

Wants

Surface Level (Tactical)

Dreams Lingo

Emotional / Impact

I help [target] who [problem] and [desire].

I show [target] how I [overcame problem] and [achieved benefit] without [painful alternative].

🪝 SHORT HOOK TEMPLATES

Use these for posts, captions, or reel intros (first 3 seconds).

✴️ Counterintuitive / Pain-Free Results Hooks

“Last [period of time], I [got this result] without [this other painful tactic]...”
“I [got these impressive results] all without [using these painful tactics]...”
“Here’s how I [achieved this result] without [the pain of the normal way].”
“I [achieved these awesome results] without [the painful thing I used to do].”
“I’m [doing things in this far more desirable way] without [the painful thing I used to do].”
“In the past [period of time], I’ve gone from [painful situation] to [desirable situation] and [got these benefits as well]...”
“We’ve completely eliminated the need to [do this painful activity], and now [enjoy this result] every day [using this new method].”
“I was pretty shocked to discover what [target audience] are actually doing to [achieve desired result].”
“It turns out… [painful activity] didn’t work for me, but here’s what did...”
“I haven’t had to [painful activity] in over [period of time].”
“Over the past [time], I haven’t had to [painful activity], yet I still [got this result].”
“I’ve completely eliminated the need to [painful thing] and still [result].”

✴️ Direct Audience Call-Out Hooks

“ATTN: [Target Audience] — have you been [pain they want to avoid] for [specific time] or more?”
“When you’re struggling with [common problem] as a [target audience], you need these 3 things.”
“Tired of lying awake at night, worrying about [common problem]?”
“The biggest mistake [your target audience] makes when it comes to [achieving what they want]?”
“Stop making these mistakes if you want [desired outcome].”
“The real reason why [your target market] isn’t getting what they want.”
“3 signs you need [your product/solution].”
“One simple [mistake] that’s probably costing you.”
“What nobody is telling you about [topic].”
“The unexpected benefits of [product/solution].”

✴️ Curiosity + Myth-Busting Hooks

“Most [target market] think that [insert common myth].”
“What 95% of [your industry] get wrong.”
“No one is talking about this…”
“Want to know the secret to [desired outcome]?”
“The cold, hard truth about [common problem].”
“Here’s the secret to achieving [desired outcome].”
“3 things I wish I knew sooner about [common problem].”
“The biggest mistake I ever made in [industry] was a doozy.”
“What you probably didn’t know about [topic].”
“I don’t know about you, but [low leverage tactic] simply didn’t work for me...”

🧩 LONG HOOK TEMPLATES (for posts, blogs, or story sequences)

✴️ Hook 1:

“Here’s how I got [huge result your target market desires],
without [doing something you usually have to do to get that result]!

I know that may sound crazy, but [counterintuitive method] is how I finally broke through after [X years of struggle].
The scary thing is, I almost gave up.”

✴️ Hook 2:

“In [period of time], I [achieved big result]…
➜ Without [painful thing]
➜ Without [another painful thing]
➜ Without [third painful thing]

Sounds insane? I get it.
Before, I would’ve thought the same thing…”

✴️ Hook 3:

“I STOPPED [painful activity your target market does]. Period.
I STOPPED [another painful activity]. It wasn’t worth it.

Instead, I [counterintuitive method], even before [expected milestone],
and I’d love to share how I did it...”

✴️ Hook 4:

“In just [period of time], I [share big results] from [where results came from]…
all without [list painful conventional methods]. 😲

You’re probably thinking, ‘No way!’... but here’s what really happened.”

💬 STORY STRUCTURE TEMPLATES

✴️ 1. SHORT STORY STRUCTURE

Formula:
Hook → Before → Turning Point → After → CTA

✴️ 2. P.A.S. (Problem - Agitate - Solution)

Use for short, medium, or long copy.

Problem: Call out the pain or challenge.
Agitate: Describe how it felt or what it cost you.
Solution: Reveal your discovery or breakthrough.
CTA: Tell them what to do next.

✴️ 3. P.A.S.B. (Story of Struggle & Triumph)

Use when you want to build emotional connection.

Story of Struggle:

Problem — Call out pain or frustration
Agitate — Emotional or practical impact

Story of Triumph:

Solution — Discovery or product
Benefit — Results & emotional payoff
CTA — Invite next step

✴️ 4. STORY POST FORMULA

Use this for full posts or longer reels.

Attention Grabber (Hook):
Challenge a belief or show a counterintuitive win.
Be bold but not negative.
Optional: share big results & address skepticism.
Story of Struggle:

Problem & Impact (business or life)
Emotional anecdote showing vulnerability

Story of Triumph:

Solution discovered
Tangible benefits (business + personal)
Emotional payoff (freedom, joy, peace, etc.)

Call to Action:

Simple next step (“Drop a 🌿 if you relate” / “DM me ‘RESET’ for details”)
Optional: add urgency or invitation

✴️ 5. MEDIUM COPY TEMPLATE (Post or Email)

Structure:

[Hook]
“See… it wasn’t long ago that I was trying to [painful way to get result].”
[List painful methods you tried]
“I wasn’t successful… my [business/life] was going backward and I wanted to quit.”
“Fortunately, I found something WAAAAY better than [old methods].”
“It’s smarter, simpler, and speedier — and it helped me [result].”
[CTA] “If you’re tired of [pain], I can show you how too.”

✴️ 6. LONG COPY TEMPLATE (Story Blog or Script)